COS Global Redesign
Design Lead, 2018 

COS Global Redesign
Design Lead, 2018 

I joined COS shortly before a transformation in which we’d address all digital output. Over the course of 24 months I helped shape the brand's transactional website, campaign-led microsites and social materials.

I joined COS shortly before a transformation in which we’d address all digital output. Over the course of 24 months I helped shape the brand's transactional website, campaign-led microsites and social materials.

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COS Global Redesign

The Numbers

+2.3%
+2.3%
+2.3%
+2.3%
+2.3%

Average Conversion Rate

Average Conversion Rate

Average Conversion Rate

Average Conversion Rate

Average Conversion Rate

+4.8%
+4.8%
+4.8%
+4.8%
+4.8%

Average Session Duration

Average Session Duration

Average Session Duration

Average Session Duration

–3.9%
–3.9%
–3.9%
–3.9%
–3.9%

Bounce Rate

Bounce Rate

Bounce Rate

Bounce Rate

17 to 22
17 to 22
17 to 22
17 to 22
17 to 22

Online Markets

Online Markets

Online Markets

Online Markets

COS_UI_Full_2

The principle project undertaken was the redesign of the COS transactional website. I was responsible for overseeing design across the entirety of the offering.

I worked closely with the core team to define and formalise the look and feel and build out a modular system that supported the editorial direction, giving free rein when building out content and transactional pages.

The principle project undertaken was the redesign of the COS transactional website. I was responsible for overseeing design across the entirety of the offering.

I worked closely with the core team to define and formalise the look and feel and build out a modular system that supported the editorial direction, giving free rein when building out content and transactional pages.

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COS has a wealth of editorial content which was consolidated into one section and indexed to allow for continuous exploration with the use of tags and filters. Taking this a step further; we allowed the user to search for content alongside products.

COS has a wealth of editorial content which was consolidated into one section and indexed to allow for continuous exploration with the use of tags and filters. Taking this a step further; we allowed the user to search for content alongside products.

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The information architecture was overhauled to better categorise the COS offering, with a focus on navigation and device only features which felt akin to browsing a native app within the confines of web.

The information architecture was overhauled to better categorise the COS offering, with a focus on navigation and device only features which felt akin to browsing a native app within the confines of web.

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