COS Global Redesign
Design Lead, 2018 

COS Global Redesign
Design Lead, 2018 

I joined COS shortly before a transformation in which we’d address all digital output. Over the course of 24 months I helped shape the brand's transactional website, campaign-led microsites and social materials.

I joined COS shortly before a transformation in which we’d address all digital output. Over the course of 24 months I helped shape the brand's transactional website, campaign-led microsites and social materials.

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COS Global Redesign

The Numbers

+2.3%
+2.3%
+2.3%
+2.3%
+2.3%

Average Conversion Rate

Average Conversion Rate

Average Conversion Rate

Average Conversion Rate

+4.8%
+4.8%
+4.8%
+4.8%
+4.8%

Average Session Duration

Average Session Duration

–3.9%
–3.9%
–3.9%
–3.9%
–3.9%

Bounce Rate

17 to 22
17 to 22
17 to 22
17 to 22
17 to 22

Online Markets

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The principle project undertaken was the redesign of the COS transactional website. I was responsible for overseeing design across the entirety of the offering.

I worked closely with the core team to define and formalise the look and feel and build out a modular system that supported the editorial direction, giving free rein when building out content and transactional pages.

The principle project undertaken was the redesign of the COS transactional website. I was responsible for overseeing design across the entirety of the offering.

I worked closely with the core team to define and formalise the look and feel and build out a modular system that supported the editorial direction, giving free rein when building out content and transactional pages.

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COS has a wealth of editorial content which was consolidated into one section and indexed to allow for continuous exploration with the use of tags and filters. Taking this a step further; we allowed the user to search for content alongside products.

COS has a wealth of editorial content which was consolidated into one section and indexed to allow for continuous exploration with the use of tags and filters. Taking this a step further; we allowed the user to search for content alongside products.

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The information architecture was overhauled to better categorise the COS offering, with a focus on navigation and device only features which felt akin to browsing a native app within the confines of web.

The information architecture was overhauled to better categorise the COS offering, with a focus on navigation and device only features which felt akin to browsing a native app within the confines of web.

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