Stella McCartney
Design Lead, 2019 

Stella McCartney
Design Lead, 2019 

Throughout much of 2019, I worked with the digital team at Stella McCartney to iterate on how the brand portrayed itself online. This included constructing a design system that could be handed over to the in-house designers for future reference.

Throughout much of 2019, I worked with the digital team at Stella McCartney to iterate on how the brand portrayed itself online. This included constructing a design system that could be handed over to the in-house designers for future reference.

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Rather than focusing on a complete redesign, we took the elements of the current site that worked well and used them as a benchmark to unify the rest of the offering. We also looked at how we could digitally translate Stella's unique tone of voice that's so present in the rest of the brand communications.

Rather than focusing on a complete redesign, we took the elements of the current site that worked well and used them as a benchmark to unify the rest of the offering. We also looked at how we could digitally translate Stella's unique tone of voice that's so present in the rest of the brand communications.

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